The Willoughby

Neighborhood editorial lifestyle photography for The Willoughby, a new luxury residential building located in Fort Greene, Brooklyn

This neighborhood editorial was created for The Willoughby, a new luxury residential building located in Fort Greene. The images were produced to capture the rhythm of daily life in the surrounding neighborhoods and to introduce future residents to the character of the area.

Shot across Fort Greene, Clinton Hill, and Downtown Brooklyn, the series focuses on everyday moments and local landmarks. Restaurants, bars, cafés, tree-lined streets, parks, and cultural institutions are photographed in natural light, emphasizing the mix of residential calm and urban activity that defines this part of Brooklyn.

The images highlight people going about their day—meeting friends, exercising, biking through the neighborhood, or spending time outdoors—creating a visual narrative rooted in authenticity. Rather than staged scenes, the approach is observational and editorial, allowing the neighborhoods to speak for themselves.

This project positions The Willoughby within an active, creative Brooklyn environment, offering a visual guide to the lifestyle and atmosphere that surrounds the building.

This Brooklyn neighborhood editorial can be viewed alongside other location-based lifestyle projects created for luxury residential developments across New York City.